THE UTRUST STORY
Utrust is a leading web3 payment platform designed to modernize the finance and payments industry and solve the problems of traditional payment methods by offering instant transactions and immediate crypto and crypto-to-cash settlements for the merchant. With its invoicing solution, a ready-to-be integrated API and plugins for all major e-commerce platforms, Utrust is as borderless as the Internet, allowing for truly global commerce.
Founded in 2017 by Nuno Correia, Roberto Machado, Filipe Castro, Artur Goulão… Utrust was recently acquired by blockchain MultiversX (formerly Elrond) announcing at the same time its merger with the company Twispay as well as a rebranding with a new name: xMoney.
Through its secure and reliable online payment platform for individuals and professionals, Utrust aims to achieve several goals including:
• Improving transaction security by using blockchain technology to ensure transparency and immutability of data.
• Promising to facilitate transactions by offering real-time exchange rates and allowing users to pay with a wide range of cryptocurrencies.
• Protection against the volatility of cryptos by using a price guarantee system, especially for merchants.
With its technology, Utrust is bringing cryptos into our everyday payments and facilitating their adoption by a wide audience, including professional institutions.
HOW UTRUST WORKS
Utrust's payment process is performed asynchronously. When checking out, customers have about 15 minutes to select the cryptocurrency they wish to pay with and confirm the transaction on the chosen blockchain. As soon as the funds are being transferred to the address provided by Utrust, the payment is recognized and the customer's transaction is confirmed. Once the entire payment process is completed, the merchant receives a notification and can then directly access the cryptocurrencies that the customer has previously transferred to them.
In parallel, Utrust has developed a dashboard for merchants to track transactions, generate invoices, issue refunds...Utrust's teams have managed to create a complete suite of tools so that the integration and adoption of cryptocurrency payments by merchants is not an additional workload for them but rather an advantage over their competitors.
THE $UTK TOKEN
UTK is the utility token of the Utrust platform and its ecosystem. It is available in both ERC-20 format and ESDT format (MultiversX ecosystem token standard). This crypto (in ESDT format) has many features including being able to be used to get discounts on your transaction fees or the ability to access exclusive features on the platform. You also have the possibility to take advantage of staking which will allow you to generate returns on your UTK tokens.
But that's not all! Utrust also plans to implement a buyback mechanism and burn tokens every time someone makes a crypto payment via the Utrust platform. Once all the tokens are in circulation, the UTK token burns will stop and the tokens from the buybacks will go to the project DAO. Utrust's ultimate goal is to move towards a deflationary model until it reaches the maximum amount of 250 million tokens in circulation, which would then mark the end of token burns. Below is a detailed breakdown of UTK tokens.
MERIA x UTRUST: A LONG-TERM PARTNERSHIP
Indeed, Meria has been collaborating with Utrust since September 2020 in order to offer to all its customers an efficient and easy to use crypto payment solution.
You can thus at the payment of your order select the payment in cryptocurrency via Utrust.
TO GO FURTHER
• Official Utrust Website here
• UTK 2.0 token presentation available here